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Tinder is capturing ad dollars from a large brand, but it's not through traditional advertising.

Gillette paid the popular dating app to test the (self-serving) theory that unkempt facial hair, from stubble to full beards, wasn't as desirable on Tinder as a clean-shaven or well-groomed face.

Barberiana, the term given to collectible items that have to do with shaving, encompasses razors from the earliest times to the present.

However, a question often arises as to what actually is an antique.

Many antique razor collectors build their collections around straight razors of the 18th and 19th centuries.

A few collectors search for razors that date back to much earlier times.

Indeed––working with Tinder, Gillette spoke to university-age girls about what they find physically attractive in men, and the majority were not drawn to facial hair.

To test this by a method of social science, the company gathered statistics about each swipe that the women would make, scouring the profiles of 100,000 random guys on Tinder.

gillette razor dating-23

The Gillette dating research demonstrated that 74% of right swipes went to well-groomed guys, certainly making blades, trimmers and shaving cream all the more appealing to young men.

The metal tin came with a handle, razor head, a pack of blades, and a mirror on the interior of the lid.

This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it.

Tinder also recently started a paid service called Tinder Plus, which lets users connect with people from additional locations around the world and take back users' most recent swipe (in case of accidental rejection or approval).

Tinder parent IAC/Inter Active Corp said in July that it planned to start making money from the dating app at some point.




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When we started talking to them, it was a little edgier, more of a hookup app. All age groups are aware of it." The campaign also offers a glimpse into Tinder's evolving revenue-generating strategy.


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